Berkley® Fishing is your one-stop shop for fishing baits

90% Of Anglers Don't Know How To Fish A Lipless Crankbait! Learn

Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley PowerBait Power Switch - 3in - HD Stealth Minnow

Science Proves You Will Double The Fish You Catch With This

Details on Gussy's bait! New Berkley sonar bait? New Rapala

Powerbait Jigs - Berkley® Fishing US

Berkley® Fishing is your one-stop shop for fishing baits. – Page 9

Whether you are a weekend warrior or a seasoned pro, this easy-to-use topwater lure is designed to deliver explosive topwater action. Chunk and Wind the Berkley Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

Berkley Choppo MF Bluegill

Berkley Flicker Shad Fishing Bait Size 4 7011-131677

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Berkley Berkley Dredger

Berkley Finesse Swim Jig - 3/8 Bama Craw

Berkley® Fishing is your one-stop shop for fishing baits. – Page 6

Berkley Hit Stick - 2in - Black Silver